Outlier Acquires SportsCapital’s Data Assets and Launches Real Time Incident Reporting Across Major U.S. Sports

New Orleans, LA and New York, NY — March 24, 2026 — Outlier has acquired intellectual property of SportsCapital, Inc., strengthening Outlier’s existing data infrastructure and enabling a first-of-its-kind real time injury and incident feed for Outlier’s live betting product, React Live.

SportsCapital’s event detection system captures live game incidents across the NFL, NBA, NHL, MLB, NCAAB, and NCAAF, documenting moments that fall outside traditional sports data feeds, including acute injuries, diagnoses, recoveries, and other player status updates from over a thousand sources across all major U.S. sports leagues.

React Live will use these data feeds to provide bettors with an entirely new layer of contextual information. Bettors will have a richer and real-time picture of what’s actually happening during the game, often well in advance of seeing the incident on live broadcasts.

The app tracks momentum shifts, lineup changes, and live performance against historical baselines, surfacing real-time signals before the market fully reacts. Not after the run ends. Not after the line moves. As it’s happening.

If Luka Doncic lands awkwardly after a dunk and is visibly hobbling, React Live generates an incident report within seconds. If he checks out of the game, the system records and surfaces it. If he returns to the floor and looks fully recovered, an update follows.

The result is a real-time narrative around player health and game context, all information that drives market movement but rarely reaches bettors who are not actively watching the broadcast.

“This is a major upgrade to the intelligence layer powering React Live,” said Evan Kirkham, CEO of Outlier. “Live betting moves fast, and context is everything. Incident reporting gives our users much earlier signal when something visually observable happens during the game that won’t otherwise show up in the box score or official injury report.”

 

Outcome for SportsCapital

Aaron Riccio, Co-founder & CEO of SportsCapital, said “the acquisition allows us to focus our attention on other ventures and put our work in the hands of great people who can scale its applications in the sports betting industry.”

“We developed this technology to collect real-time information from traditionally unstructured sources that weren’t being used systematically,” said Riccio.

“Outlier has been a great partner to us with an exciting vision so selling off these assets to them was a natural fit. I want to thank our team, partners, and everyone who believed in us.”

 

The Complete Betting Picture

Outlier helps bettors prepare before tip-off. React Live helps them understand what’s happening after the game begins.

With the addition of SportsCapital’s data infrastructure, React Live moves one step closer to delivering the most complete real-time view of what’s happening on the court and how the sportsbooks are reacting.

About Outlier
Outlier builds data-driven sports intelligence tools for serious bettors. With products that cover both pre-game preparation and live action, Outlier helps bettors understand what’s happening in a game — and act before the market fully reacts.